A model of digital advertising.
A model of digital advertising where the advertiser pays a fee each time one of their ads is clicked
PPC ads come in different shapes and sizes (literally), and can be made up of text, images, videos, or a combination. They can appear on search engines, websites, social media platforms, and more.
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PPC is working correctly, the fee is trivial because the click is worth more than what you pay for it
The unique advantage of PPC marketing is that the ad networks used to manage PPC campaigns don’t just reward the highest bidders for that ad space, rather they reward the highest-quality ads (meaning the ads that are most popular with the users).
- Ads are rewarded for good performance.
- The better the ad, the greater the click-through rates and lower the costs.
- Many marketers choose to use Google AdWords to manage their PPC campaigns. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
Pay Per Click
What is Pay Per Click?
Factors behind Successful PPC Advertising :
How often your PPC ads appear depends on which keywords and match types you select. While a number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on −
- Keyword Relevance − Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
- Landing Page Quality − Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
- Quality Score − Quality Score is Google’s rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better quality scores get more ad clicks at lower costs.
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